Insights That
Move the Needle.

Practitioner perspectives on Sustainable IT, Sustainable AI, BRSR, ESG, and the intersection of technology and environmental responsibility. Published across leading platforms.

Published on
๐Ÿ’กilluminemContributor
๐ŸŒESGNews.earthAuthor
๐Ÿ’ผLinkedInActive
๐ŸŒฟGCF BlogFounder
Featured Article
Sustainable AI ยท ESGNews.earth
Training a single AI model can consume as much power as 100 average US homes use in a year. The question is no longer whether AI has an environmental cost โ€” it is whether we are willing to account for it.
โ€” Dr. Niladri Choudhuri, Xellentro
๐Ÿ“Œ Featured ยท Sustainable AI

The Growing Power and Water Demands of AI-Driven Data Centres

In a two-part series, Dr. Niladri Choudhuri examines how AI-driven data centres are transforming the global energy landscape โ€” consuming 200 TWh of electricity annually and drawing unprecedented quantities of water. The piece explores the root causes, the scale of the problem, and the green alternatives organisations can adopt today.

By Dr. Niladri Choudhuri ยท ESGNews.earth ยท January 2025 ยท Series: 2 Parts
Read full article on ESGNews.earth โ†’
All Articles
Sustainable AI
Are We Using AI Responsibly? The Case for AI Carbon Accountability in Corporate ESG

Every organisation adopting AI is creating a new, largely invisible emissions source. Boards, CIOs and sustainability officers urgently need a framework for measuring, disclosing and reducing the environmental cost of their AI investments โ€” before regulators mandate it.

01
BRSR & ESG
Are Boards Even Having the Awareness Conversation on Sustainability?

Deloitte's latest research highlights a fundamental gap: most boards lack the sustainability literacy to challenge management's ESG narratives. Dr. Choudhuri examines what board-level sustainability governance actually requires โ€” and what it costs when it's absent.

02
BRSR & ESG
Scope 3 Is No Longer Optional: Why IT Supply Chain Emissions Must Be Measured Now

Scope 3 emissions โ€” including those embedded in software licences, cloud services, and hardware supply chains โ€” are increasingly required under BRSR, CSRD, and investor disclosure frameworks. Here's a practical approach to getting started.

03
Sustainable AI
The Growing Power and Water Demands of AI-Driven Data Centres (Part 2: Green Alternatives)

The follow-up to the viral ESGNews.earth series โ€” moving from diagnosis to solution. What does a genuinely sustainable AI infrastructure look like? From renewable-powered data centres to model efficiency practices, here are the levers organisations can pull.

04
Sustainable IT
Why Sustainable Design Thinking Is Crucial in IT Products and Services

Environmental impact should not be an afterthought in product development โ€” it must be embedded from the first line of code. This article makes the business and ethical case for sustainability-first design in software and digital services.

05
Sustainable IT
300 Trees: The Real Carbon Cost of Your Office's Computers

One computer running for a year generates enough carbon that 300 trees are needed to offset it. This article unpacks the maths, what it means for organisations at scale, and the urgency of building IT operations that acknowledge this reality.

06
BRSR & ESG
Sustainable Business Is the New Competitive Advantage โ€” Why Sustainability Assurance Matters

Sustainability assurance is becoming as fundamental as financial audit. As auditors expand from financial to environmental risk, boards and management must be prepared. This piece examines what sustainability assurance requires and why it cannot wait.

07
Sustainable IT
Fostering Sustainable IT Practices: Why, What, and How to Start the Journey

Based on Dr. Choudhuri's keynote at the Sustainable Engineering Council โ€” a comprehensive overview of the business value of Sustainable IT, the key practice dimensions, and a practical first-step framework for organisations at any stage of maturity.

08
LCA
What Is Life Cycle Assessment and Why Should IT Leaders Care?

LCA is moving from the domain of product manufacturers into the mainstream of digital business โ€” driven by CSRD, the EU Green Deal, and procurement requirements. This primer explains what LCA means for software companies, cloud providers, and IT service firms.

09
Write for Us

Share Your Sustainability Story

The Green Computing Foundation and Xellentro welcome contributions from sustainability practitioners, IT leaders, researchers, and policymakers. We publish case studies, opinion pieces, technical guides and research findings on Sustainable IT, Sustainable AI, ESG, and green technology.

  • 1Submit your draft or article idea via the contact form
  • 2Our editorial team reviews for relevance and quality
  • 3We provide feedback and work with you on edits
  • 4Your article is published on xellentro.com or gcf.org
  • 5We amplify it through our LinkedIn and newsletter audience